Strategy built for impact. Delivered with agility.

We support ambitious organisations to realise their sustainability and social impact goals by applying agile ways of working. Real change delivered effectively.

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About

Hello, I’m Annie, a sustainability strategist working at the intersection of commercial necessity and sustainability and social impact.

My mission is simple: supporting organisations to deliver change that benefits both society and the planet.

With over 14 years of experience at British Airways, Expedia Group and Travalyst, I’ve operated across Sustainability, Product, Marketing and Finance. This holistic view allows me to build strategies that aren’t just responsible – they are customer-centric and commercially sound.

I now bring that “big tech” rigour to small and medium sized companies. Today, every company is a tech company – or it should know how to operate like one. By applying agile product development and robust delivery processes, I help organisations turn their strategy into high value outcomes.

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Services

The best way to understand if we can support your needs is to drop us an email and we can discuss the challenges or ideas you would like support with.

Strategy & Research: Deciphering the complexity

We break down daunting strategic problems into manageable actionable phases. We map your market landscape, identify threats, and pinpoint the opportunities where your product/service can have real impact. The benefit: no more wasted effort on well-meaning guesses. Instead, a well-considered roadmap to achieving your goals.

Agile Product Development: Accelerating Impact

You should not have to wait years to realise the benefits of your strategy. We use an iterative approach to build, test and deliver, so you can start seeing value quickly. This keeps your teams nimble and ensures your sustainability objectives stay relevant in a fast-moving market. The benefit: you realise benefits early and often, using real-time insights and avoiding the waste of long-term, linear planning.

Project Management: Organised execution & tracking

The best strategy is useless without the discipline to ship it. We provide the structured planning and execution required for high efficiency delivery, including the risk identification and project documentation. The benefit: you can focus on the actions and big-picture and benefit from reduced chaos.

Collaborator testimonials

“…Annie brings deep sustainability and travel industry expertise with a strong background in product and loyalty as well as excellent project management skills. She has a brilliant ability to translate complex concepts into clear, actionable thinking that gets stakeholders aligned and moving. … She’s strategic and super organised and whether she’s navigating a complex project or shaping a long-term sustainability vision, Annie brings the same grounded, dependable energy, the kind that makes you feel like things are actually going to get done.”

Tess Longfield, Senior Sustainability Leader

“… her natural leadership style, problem-solving and project management skills running the workstream impressed me immensely. Annie is one of the most organised people I have worked with, task-driven and extremely good at managing people. She is passionate about sustainability, with deep knowledge and huge energy to deliver positive impact. I am delighted to highly recommend Annie.”​

Charles Perry, Sustainable Business, Energy & Climate Leader

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